Kebabs are becoming increasingly popular in Riga, particularly in the Purvciems microdistrict, where the number of kebab outlets is expected to exceed ten by the end of 2025. The competition among businesses has intensified, prompting operators to offer discounts to attract more customers, effectively allowing locals to enjoy meals at half the price. The rise in popularity has also led to a notable presence of the terms 'kebab' and 'Purvciems' on platforms like TikTok, suggesting a cultural shift in the area that might warrant its nicknaming as 'Kebab City.'

TVNET+ has visited various kebab eateries in Purvciems, engaging with business owners to gain insights into the local kebab market. The so-called 'kebab center' in the Deglava shopping complex has become pivotal for local residents, who traditionally frequented the area for fresh produce. This year, the competition has ramped up with the opening of three kebab shops: 'Has Kebabs', 'Turku Shawarma', and 'Doner Grill', marking a significant shift in the culinary landscape of the neighborhood.

As the kebab scene grows, it reflects broader trends in consumer behavior and local dining preferences, with social media playing a crucial role in promoting these establishments. The implications of this kebab boom extend beyond just dining options; it hints at the evolving identity of Purvciems as a culinary destination in Riga, attracting food enthusiasts and changing the sociocultural dynamics of the area into one centered around this popular dish.