Social media stars Krispoiss and Artjom Savitski, known for their YouTube channel Millenzials, traveled to Rakvere, Estonia, to determine the best dumplings in the country. They are popular among youth and have garnered a significant following due to their engaging content and unique challenges. Their search highlights not only their brand but also the rich culinary offerings of Rakvere.

Rakvere has been dubbed the culinary capital of Estonia, boasting a variety of dining establishments that cater to diverse tastes. The social media stars expressed their delight in the wide selection of food available in the city, emphasizing the significance of local delicacies like dumplings. By documenting their culinary adventure, they not only entertain their audience but also promote local cuisine, enhancing Rakvere’s reputation as a food destination.

This initiative reflects a growing trend where social media influencers play a pivotal role in shaping public perception of local culture and food. Their engagement with local businesses and culinary traditions can potentially foster greater interest in Rakvere, benefiting both tourism and the local economy. The popularity of such content also underscores the influence of social media in contemporary food culture, where recommendations from influencers often carry significant weight among their followers.