A recent ruling by a U.S. judge has dismissed a lawsuit against Buffalo Wild Wings pertaining to the terminology of their 'boneless wings'. The lawsuit was initiated by a customer who claimed that he was misled into believing he was purchasing deboned chicken wings, when in fact he received chicken breast pieces. The judge affirmed that the restaurant chain can legally use the term 'boneless wings', as it does not constitute false advertising despite the product's actual composition resembling chicken nuggets more than traditional wings.

In March 2023, the lawsuit was filed by Aimen Halim, who visited a Buffalo Wild Wings in Mount Prospect, Illinois. Halim argued that the name 'boneless wings' deceives consumers and constitutes deceptive business practices. The court found no legal grounds to uphold the accusation, indicating that reasonable consumers should not be confused by the terminology used by the restaurant. This ruling highlights the complex nature of food labeling and consumer expectations in the fast-food industry.

This decision does not only set a precedent for Buffalo Wild Wings but might also influence similar cases involving food descriptions across the U.S. It raises important questions regarding marketing and customer perceptions, emphasizing the ongoing debate about transparency in food labeling. As consumers increasingly seek clarity about what they are eating, businesses may need to revisit how they describe their offerings to avoid potential legal challenges in the future.