Feb 18 • 10:59 UTC 🇬🇧 UK Mirror

'I tried Domino's new menu item that's set to rival UK favourite Wingstop'

A reviewer tests Domino's new chicken offerings designed to compete with Wingstop.

Domino's, known primarily for its pizzas, has launched a new range called CHICK 'N' DIP to compete in the fried chicken market, challenging established names like Wingstop and KFC. This new menu includes chicken tenders, wings, and boneless bites, served with nine different dipping sauces, and is available in 1,399 locations across the UK starting February 9. The move signifies a strategic expansion into fried chicken, expanding their menu beyond pizza and aiming to attract a wider customer base. The release of CHICK 'N' DIP raises the question of whether Domino's can dethrone Wingstop, currently a favorite among UK fried chicken enthusiasts. The description promises a variety of flavor experiences, appealing to those looking for something new in the fried chicken arena. The competition highlights the ongoing trend of fast-food chains diversifying their menus to capture a larger share of a rapidly evolving market that values variety and flavor. As a reviewer shares insights from their taste test, it becomes clear that the success of this new offering may come down to customer preference and brand loyalty. While Domino's has a strong presence with its pizza offerings, winning over fried chicken devotees will require not just novelty but also a commitment to quality and flavor that can match or surpass the established favorites. This playful rivalry in the fried chicken space could lead to exciting developments for consumers as both chains vie for dominance in this delicious battlefield.

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