Tunisia's tourism sector is experiencing a remarkable rebound, with 11 million visitors recorded, reflecting a 7.3% increase from the previous year. This growth is primarily driven by European tourists, with 3.2 million visitors from Europe accounting for 28% of total arrivals. Notably, Algeria remains the largest source of visitors, while travelers from various regions, including the Americas, Asia, Australia, and the Gulf states, contribute to approximately 37% of the tourism influx.

France continues to be the largest market for Tunisian tourism, with 1.14 million tourists, marking a modest growth of 5.7%. However, the UK has shown a more dynamic increase of 36.6%, attributed to new flight connections, bringing in about 447,500 visitors. Other European countries, particularly Italy, Portugal, Serbia, and Bulgaria, have also reported growth, highlighting a broader trend of increasing European interest in visiting Tunisia.

Poland has emerged as a stable and strategic market for Tunisia, becoming the third-largest source of European tourists. The number of Polish travelers visiting Tunisia is estimated to exceed 325,000, reflecting a strong interest among Poles for Tunisian destinations. This trend signifies not only Poland's growing importance in the Tunisian tourism landscape but also the potential for further collaboration and development in the tourism sector between the two countries.