Marcelo Ebrard, the Economy Secretary of Mexico, attended the inauguration of Netflix's new offices in the country, where he highlighted the immense potential of the audiovisual sector to enhance Mexico's visibility and influence on a global scale. Ebrard stated that the audiovisual industry is among those with the greatest potential to showcase Mexico to the world, claiming that the government's campaign "Hecho en México" (Made in Mexico) underscores this commitment.

During the event, Ebrard revealed that the Mexican government has engaged in ongoing dialogue with Netflix, encouraging the streaming giant to leverage Mexico's status as the largest Spanish-speaking country. He emphasized that the Spanish-speaking world encompasses approximately 450 million people, which he believes presents significant cultural and economic opportunities that could surpass those available in the United States. This assertion underlines the strategic importance of Mexico in the global media landscape.

Additionally, Ebrard mentioned Netflix's substantial investments, indicating that the company has committed approximately one billion dollars to boost its operations in Mexico. This development not only reflects Netflix's confidence in the Mexican market but also signifies a broader trend where Mexico is increasingly seen as a key player in the global entertainment industry, potentially attracting further investment and collaboration with international platforms.