The Mexican government is promoting cinematic tourism as a key part of its international promotion strategy to attract foreign film productions and boost the economy ahead of 2026.
The Mexican Secretariat of Tourism (Sectur) is identifying cinematic tourism as a critical element of its international promotional strategy. This initiative aims to recover foreign film productions that have been lost due to Mexico's declining competitiveness in attracting international shoots. The government seeks to reverse this trend by adopting a more direct interventionist approach and positioning cinema as a significant economic driver ahead of the year 2026, coinciding with the celebration of various events such as the Guinness World Records.
