The hospitality sector in Lithuania is heavily reliant on events for its growth, as observed in the rising occupancy rates during major events. Agnė Lingytė-Grybauskienė from Darnu Group notes that the rise in hotel occupancy and average room prices correlates with significant events in the country, indicating a strong connection between tourism and event scheduling, especially in urban centers like Vilnius.

In 2025, the Urbihop hotel reported an occupancy rate of 87%, consistent with the previous year, largely due to large-scale sporting events which attracted a significant number of visitors. These events include high-profile competitions such as the Billie Jean King Cup and various FIBA tournaments, which not only draw participants but also their supporters and fans, thus positively impacting the local hotel industry.

The implications of this trend suggest that as long as Lithuania continues to host major events, particularly in the sports sector, the hospitality industry can expect stabilizing and even growing revenues. Moreover, the limited accommodation supply during these peak periods highlights the potential for further investment in the hotel sector, aiming to boost capacity and enhance the overall tourism experience.