The Greek tourism market is projected to mirror levels similar to those of 2025, according to industry leaders, who highlight the significant trend of merging online and offline sales. Marco Georgiou, the Managing Director of Loguers, emphasizes that the traditional separation between digital and physical sales channels is gradually being phased out, paving the way to a unified sales ecosystem. This shift reflects broader changes in consumer behavior and industry adaptations.

Georgiou notes that travel agencies that were traditionally reliant on brick-and-mortar operations are now transitioning into the online realm, while major tour operators are leveraging technology to connect directly with hotels and offer dynamic pricing and packages. This approach enhances flexibility and responsiveness to market conditions, which is essential in the highly competitive tourism sector.

In terms of pricing, there is a continuous mild decrease, which indicates varying demand patterns this year, though levels are expected to align closely with the previous year. This subtle reduction in prices may be an attractive factor for potential travelers looking for value in their travel plans, especially amidst global economic uncertainties and shifting travel trends.