The Oulu city council has made a decision to continue using AI-generated images for its marketing efforts, as endorsed in a vote held on Monday evening. The use of such images was initially met with criticism on social media last autumn, prompting a debate about the ethical implications of relying on artificial intelligence in creative fields. Young council members Elisa Hallapuro and Mimmi Jakola raised objections, arguing that using AI-generated visuals is not only unethical but could also damage the city’s reputation as it prepares for its role as the European Capital of Culture in 2026.

Hallapuro and Jakola's proposal highlighted numerous concerns, including the environmental impact of AI-generated content and issues surrounding copyright ownership of images produced by AI. They advocated for a more responsible and human-driven approach to city marketing, emphasizing the need to support local creative professionals rather than opting for cost-saving measures through automation. The young representatives expressed disappointment that their motion did not gain adequate support, believing that their generation possesses a better understanding of the risks associated with AI and thus would be more cautious about its implications.

Ultimately, the council voted against the proposal with a count of 9 to 4, indicating a significant divide in opinions about the future use of AI in creative sectors within the city. While Oulu aims to position itself favorably as a cultural hub in the coming years, the ongoing debate about AI's role in the creative community suggests a need for continued examination of ethical standards and public perception regarding such technological advancements.