A recent survey conducted by the Icelandic Media Commission found that a significant majority of the Icelandic population is susceptible to being misled by AI-generated images. The report highlighted that over 90% of participants had seen what they thought to be real images or videos, only to learn later that they were generated by artificial intelligence. This underscores the growing impact of AI technologies in media and raises concerns about the potential for misinformation.

The study involved participants who were tasked with distinguishing between real and AI-generated images of children. Alarmingly, nearly 80% of those surveyed mistakenly identified a real image as being AI-generated. This illustrates the challenges faced not only by individuals in discerning the authenticity of visual media but also by policymakers in establishing regulations that can safeguard personal likenesses in the age of AI.

In response to these findings, there is a rising demand for legislation to regulate the use of individuals' images and voices without their consent. The report suggests a need for clear legal frameworks to protect citizens as AI technology advances, aiming to maintain a balance between innovation and individual rights.