In response to a concerning dip in television ratings this January, which has marked one of the worst months for viewership in recent years, Telefe, Argentina's leading television channel, is implementing strategic changes to its programming. The channel is adding a new telenovela and reviving 'Gran Hermano' (Big Brother) to attract more viewers. This move highlights the challenges faced by not just Telefe but the television industry in Argentina overall, as the sector grapples with a significant decline in audience engagement.