Telefe has officially confirmed the launch of the new edition of Gran Hermano, titled Gran Hermano: Generación Dorada, set to debut on February 23 at 10:15 PM. This edition will commemorate 25 years of the reality show in Argentina with several structural changes to the game and house. A key highlight is the novel two-night gala format, where contestants will enter the house in two separate waves.

On the first night, the initial group of participants will be welcomed, while the following night will see the entry of the remaining contestants, creating a sense of anticipation and excitement over the two days. This strategy aims to enhance viewer engagement and attract attention on television and digital platforms from the outset. By staggering the introduction of contestants, the producers hope to generate buzz and a stronger premiere impact.

In addition to the staggering entrance of contestants, this new format is designed to encourage participants to start playing from day one, making the competition more intense right from the beginning. As fans look forward to this anniversary edition, it remains to be seen how the changes will resonate with the show's loyal audience and whether they will successfully revitalize interest in the long-running series.