Salma Hayek attended a press conference held by President Claudia Sheinbaum Pardo in Mexico City, where Sheinbaum announced a new fiscal incentive program aimed at boosting the Mexican film and audiovisual industry. The initiative is designed to support national talent and attract more foreign film projects to be produced in Mexico, thereby enhancing the country's rich legacy in cinema.

During the conference, Hayek expressed her admiration for the initiative, calling it 'incredible' and highlighting the importance of supporting homegrown talent. This move is seen as a significant step towards revitalizing Mexico's film industry, which has faced numerous challenges in recent years. By providing these incentives, the government hopes to stimulate local productions while also drawing in international filmmakers who may choose Mexico as a filming location.

The new program reflects a broader trend in various countries where governments seek to invest in and promote their creative industries. The implications of this initiative could have a lasting impact on the culture of filmmaking in Mexico, potentially leading to a flourishing creative economy while making significant contributions to the nation's cultural exports.