Claudia Sheinbaum, the President of Mexico, recently announced a new tax credit incentive designed to stimulate the film and audiovisual industry in the country. This initiative will provide a tax credit equivalent to 30% of the expenses incurred within Mexico, with a maximum of 40 million pesos allotted per project. The announcement occurred in the Salón Tesorería at the National Palace, where Sheinbaum was joined by figures such as Hollywood actress and producer Salma Hayek, and members of the national film community.

The primary objective of the incentive is to encourage both national and international film and series productions to choose Mexico as their filming location. The program is expected to be published in the Official Journal of the Federation, marking the formal commencement of this initiative. By endorsing this incentive, the government aims to support productions that might otherwise not have the chance to be realized, all while ensuring a focus on hiring Mexican talent—both on-screen and behind the scenes.

This announcement is significant not only for its potential economic impact but also for the promotional aspects of Mexico's cultural and artistic scene on an international level. By attracting foreign productions, the initiative seeks to position Mexico as a favorable destination for film and television work, thereby aiding local artists and professionals in the industry and contributing to the overall growth of the nation's creative economy.