During an event at Palacio Nacional, actress and producer Salma Hayek praised President Claudia Sheinbaum for her commitment to supporting the Mexican film industry through the announcement of the Plan Integral de Apoyo al Cine Nacional. Hayek, known for her role in 'Como agua para chocolate', shared her own struggles with securing funding for film projects in Mexico, highlighting the challenges faced by filmmakers in the country.

The new plan, which includes a fiscal incentive of 30% of the Income Tax (ISR) for projects made within Mexico, represents a significant step forward for the industry. Sheinbaum explained that the initiative not only aims to encourage financial investment in the audiovisual sector but also encompasses education, production, exhibition, and the preservation of film heritage in Mexico. This multifaceted approach seeks to foster a more vibrant and sustainable film community.

Hayek's endorsement of Sheinbaum's policies may signal a broader shift in governmental support for the arts in Mexico, potentially paving the way for increased investment and improved opportunities for filmmakers. As the decree is set to be published in the Diario Oficial de la Federación, it is seen as a crucial move in revitalizing the national cinema landscape and empowering filmmakers facing financial hurdles.