Fátima Bosch, who holds the title of Miss Universe 2025, visited Ambato, Ecuador, to participate in the 75th edition of the Fiesta de la Fruta y de las Flores at the invitation of local institutions. During her visit, she delivered a conference aimed at inspiring women entrepreneurs, emphasizing the importance of perseverance and determination in the face of challenges. The event took place on the evening of February 15 at the Fernando Naranjo Lalama auditorium, where Bosch shared various motivational messages with the audience.

Upon entering the auditorium, Bosch noticed several empty seats despite a crowd waiting outside who were not permitted entry due to lacking the necessary invitations and credentials. Addressing this situation, she advocated for inclusivity by requesting that those outside be allowed to take part in the conference. This gesture highlighted her commitment to accessibility and the empowerment of women, underscoring her belief that everyone should have the opportunity to participate in discussions that affect their lives and futures.

Bosch's message resonated strongly as she spoke about the weight of silence compared to the courage needed to speak out against hardships. Her presence and words served as a beacon of hope and encouragement for many, reinforcing the values of entrepreneurship and community support among women in the region. The event exemplified the role that public figures can play in advocating for social change and inspiring future generations.