The Latvian Ministry of Welfare has announced a new campaign titled "Nolaid slieksni," which is set to run for two years with a budget of 700,000 euros. The primary objective of the campaign is to foster greater public awareness regarding the various forms of discrimination, with an emphasis on identifying and understanding overlapping discrimination. This initiative is crucial for addressing complex social issues and promoting equality in society. Additionally, the campaign aims to highlight personal biases that may serve as barriers to others, encouraging citizens to reflect on their own prejudices.

The launch event for this campaign is scheduled to take place on February 18 at the Riga International Bus Station, where key figures, including the Minister of Welfare Reinis Uzulnieks, are expected to participate. Other notable attendees will include leaders from women's transport associations and representatives from organizations focused on disability rights, showcasing a collaborative approach to tackling discrimination in various forms. This public gathering will serve as a platform for discussing the objectives and the importance of the campaign, as well as the roles of different stakeholders involved.

Throughout the duration of the campaign, various events will be organized across Latvia, both online and in-person, aimed at raising awareness and educating the populace about discrimination and its implications. By actively engaging the community, the Ministry of Welfare hopes to create a more inclusive society where everyone feels valued and respected. The implications of this campaign could substantially influence public attitudes and behaviors regarding discrimination, paving the way for legislative and societal changes in the future.