In Estonia, financial fraud remains a pressing issue, particularly in the forms of phone scams and false investment offers. In response, the Estonian Ministry of Finance is actively seeking a partner to help develop a strategic approach and execute an information campaign aimed at educating the public about the risks of financial fraud. This initiative seeks to enhance the population's understanding and provide practical advice on safeguarding their finances from malicious actors.

The Ministry emphasizes that merely relying on banks to combat fraud is not sufficient; there is a crucial need to elevate public awareness. By disseminating accurate information, the Ministry aims to empower citizens with knowledge that seems more credible compared to typical marketing messages. The campaign is designed to ensure that the population is well-informed about potential scams and recognizes the importance of personal vigilance in handling financial matters.

Given the increasing sophistication of scammers, the role of public institutions in spreading reliable information becomes ever more critical. The initiative reflects Estonia's commitment to fostering a secure financial environment while encouraging proactive measures among its residents to protect their resources from fraud. This campaign not only aims to tackle immediate concerns but also serves as a preventive measure to instill lasting awareness about financial security amongst citizens.