Deputy Claudia Rivera Vivanco of the Morena party has called upon the Federal Consumer Prosecutor's Office (Profeco) to develop and execute a preventive and monitoring strategy aimed at curbing unjustified price increases and excessive charges during the 2026 FIFA World Cup. Her initiative aims to protect not only the economy of Mexican families but also the influx of tourists expected to visit the country during this major international event. Rivera acknowledges that while the federal government has already begun actions against ticket scalping, there is a pressing need to shield the entire service chain from unjustified price hikes.

Rivera Vivanco pointed out that speculative practices have already been observed in both Mexico City and Guadalajara, with accommodation rates skyrocketing up to 1,100 percent. She emphasized that as Mexico prepares to host this historic celebration, it is imperative to ensure that it remains an economically just occasion. The deputy's efforts reflect a growing concern among lawmakers about potential exploitation of consumers during such a significant influx of visitors and economic activities surrounding the World Cup.

The call for action by Rivera reflects broader concerns about the economic impact of major events on local communities and economies. With the World Cup drawing millions of tourists, the potential for price gouging in essential services could undermine the positive economic outlook that such events typically promise. Therefore, her push for an effective strategy is not only about protecting consumers but also about ensuring that the event enhances, rather than harms, the local economy.