The Federal Consumer Prosecutor's Office (Profeco) in Mexico has introduced new mandatory regulations aimed at improving the transparency and fairness of ticket sales for large concert events. This decision was published in the Official Journal of the Federation (DOF), establishing protocols that must be followed by promoters and ticketing agencies when selling tickets for events accommodating over 20,000 attendees. These guidelines are designed to protect consumers by mandating the disclosure of venue maps, seating arrangements, terms, and the total ticket price at least 24 hours before the tickets go on sale.

The new regulations also require ticketing companies to ensure actual availability in all sections during different phases of the sale, which includes protections against automated bots and duplicate sales that previously plagued the ticketing market. Additionally, in the case of event cancellations, companies are now mandated to provide full refunds, ensuring that the process is transparent and consumer-friendly. This move is particularly significant in a market where fans have often faced difficulties in understanding pricing and availability.

Moreover, the guidelines address the controversial issue of dynamic pricing by insisting that promoters and ticketing platforms adhere to the total amount advertised throughout the entire sales period. This approach aims to eliminate last-minute price hikes that have frustrated consumers and created distrust in the ticket purchasing process. These new guidelines represent a significant step towards enhancing consumer rights in the ticketing industry within Mexico, reflecting a growing demand for fairness and accountability in event-based transactions.