The FIFA Fan Fests are large free festivals organized in World Cup host nations and are forecasted to provide a considerable economic boost to Mexico as it prepares for the 2026 World Cup. According to a recent report from Deloitte titled "Get Ready for the World Cup: New Opportunities for Business," the event is expected to attract 4.2 million tourists, both local and international, to these fan activities.

Specifically, major cities in Mexico will see significant foot traffic with estimates indicating that the Zócalo in Mexico City will welcome approximately 2.2 million visitors, while Monterrey's Fundidora Park is expected to host around 1.1 million, and Guadalajara's Plaza de la Liberación is projected to attract about 0.9 million people. Deloitte emphasizes that Fan Fests are not only a critical part of the World Cup experience but also serve as significant economic drivers, offering entertainment through giant screens, live music, cultural activities, and stimulating local economies.

The report positions Mexico as a key player in the FIFA World Cup festivities, highlighting the historical economic impact of similar events held in other countries. By promoting such large-scale activities, Mexican cities are poised to capitalize on tourism and commerce during the World Cup, thereby reinforcing the idea that large sporting events can have lasting benefits on local economies and businesses, providing new opportunities and growth.