Valentine's Day in 2026 saw Ecuadorian farms export a remarkable 39,000 tons of roses and other flowers, a 2,000-ton increase compared to 2025 according to data from Expoflores, the national association of flower producers and exporters. The exports, which occurred from January 20 to February 11, were primarily directed towards the United States and Canada, which accounted for 57% of the shipments, while European countries made up 37% of the market. This increase highlights the significance of Ecuador's floral exports during this key holiday period.

Despite this growth in volume, the 2026 Valentine's season faced notable challenges. Adverse weather conditions disrupted production timelines, impacting the overall quality and availability of the flowers. Additionally, the introduction of new tariff surcharges by the United States on Ecuadorian goods further complicated the export landscape, making Ecuadorian flowers less competitive against rival producers, particularly Colombia. These factors combined to create a less-than-optimal export season, raising concerns among producers about the future viability of their market share in the face of external pressures.

Ecuador's flower industry has long been renowned for its quality and variety, playing a crucial role in the country's economy. The surge in exports for Valentine's Day emphasizes the importance of this sector, but also serves as a warning about the vulnerabilities it faces. With increasing competition and changing trade regulations, stakeholders are urged to adapt strategies that could enhance their competitiveness and mitigate the risks posed by unforeseen challenges, ensuring the continued success of Ecuador's floral industry.