Valentine's Day is a significant date celebrated around the world, and its observance is on the rise in Ecuador, marking the Day of Love and Friendship. As this day approaches, local businesses begin to tailor their products to align with the theme, showcasing red merchandise and increasing sales of flowers and chocolates, signifying the cultural importance of love in society. The Civil Registry of Ecuador reported that from 2024 to 2026, more than 10,000 individuals were named Valentín or Valentina, reflecting a trend where the concept of love is intimately tied to personal identity. This highlights how naming conventions are influenced by cultural events and emotions, showcasing a common acknowledgement among parents of the significance of love in familial and social connections. Furthermore, the historical context of Valentine's Day, associated with Saint Valentine, who is said to have wedded couples during a time when Christianity was banned, adds a deeper narrative to the celebration. This connection between names and sentiments enriches the cultural fabric of Ecuador, reinforcing the idea that love is not merely a fleeting emotion but an integral part of identity for many.