On Valentine's Day, Guayaquil witnessed a vibrant celebration of love and friendship, with many individuals purchasing flowers to express their emotions. Maryuri León, who arrived early at the flower market, selected two bouquets for her closest friends, emphasizing the importance of these relationships, particularly during tough times like the loss of her father. She planned to continue the celebrations with her husband the next day at the beach, illustrating the personal significance of the holiday.

Many others followed suit, crowding the markets to find the perfect floral arrangements to delight partners, friends, and family members for the occasion. Shoppers like Michael Ramón aimed to avoid the last-minute rush by arriving early to secure attractive offerings. The sense of community and shared experiences during Valentine's Day was palpable, as attendees sought to express heartfelt sentiments through gifts, such as flowers adorned with balloons and vibrant ribbons.

This enthusiasm for Valentine's Day not only highlights the emotional connections individuals have but also significantly boosts local commerce, particularly in the flower industry. Markets filled with customers celebrating relationships reflect both cultural traditions and the economic vitality of local vendors, impacting the broader community and fostering a sense of connection during this festive time of year.