As Valentine's Day approaches, the U.S. Customs and Border Protection has announced that approximately 990 million cut flowers will be processed at Miami International Airport during the week before February 14. The largest flower importer in Miami, Avianca Cargo, expects to bring around 19,000 tons of flowers using 320 cargo aircraft, which will later be distributed throughout the U.S. and into neighboring countries. Most of these flowers are sourced from Colombia, particularly Bogotá and Medellín, and from Ecuador, especially Quito, with 90% arriving in Miami and the remainder going to Los Angeles.

Despite the robust demand driven by Valentine's Day traditions, the flower import sector is facing challenges due to newly implemented tariffs. These tariffs are expected to lead to price increases for consumers, which may temper the celebratory spirit associated with the holiday. Nevertheless, experts remain optimistic, forecasting a 6% rise in flower import volumes during this festive period compared to previous years, indicating a strong market resilience amidst the challenges.

The flower importation for Valentine's Day not only highlights the profound cultural significance of the holiday but also underscores the interconnectedness of U.S. and Latin American economies. As importers navigate tariffs and logistical challenges, the enduring demand for flowers demonstrates the impactful nature of holiday traditions on international trade, reflecting consumer willingness to invest in floral displays to express affection and celebration during this loved-filled season.