As Valentine's Day approaches, the article from Il Giornale reflects on the profound contrast between contemporary dating practices, such as swiping and matching, and the inherent, often irrational nature of love. In an age where every aspect of life, including relationships, is measured, optimized, and subjected to algorithms, love remains a deeply human experience that cannot be controlled or easily defined. It points out that while technology allows us to filter our connections and manage our emotions, the essence of love defies this efficiency, presenting itself in unpredictability and vulnerability.

The narrative critiques the modern tendency to reduce complex emotions to simple rituals, particularly on commercial occasions like Valentine's Day, which might transform the multifaceted nature of love into mere checkbox activities. The article notes that many people might see Valentine's Day as an opportunity for anxiety-free gestures like giving a heart-shaped gift or enjoying a dinner date. However, this approach can diminish the true essence of love, which involves significant emotional risks and cannot be packaged neatly.

Ultimately, this analysis highlights a cultural discomfort with love in a time saturated with efficiency and algorithm-driven connections. The notion that love is a biological fact rather than just a cultural narrative reinforces its unpredictability. With the simultaneous rise of superficial digital connections, the piece calls attention to love's unique and irreplaceable place in the human experience, which remains fundamentally untouched by the trends of modernity.