In a survey conducted by the KOG Institute in Lithuania during January and February, many respondents from the Baltic states expressed positive feelings about Valentine's Day. Approximately one in four indicated that the day is an excellent opportunity to engage in enjoyable activities with their partners, while a similar number see it as a perfect occasion to give flowers or small gifts. The survey suggests that a significant portion of the population recognizes Valentine's Day as a moment to reignite efforts in relationships, with a noteworthy eighth of participants asserting that it serves as a reminder that initiative is essential for maintaining romantic connections.

Despite the prevalent enthusiasm surrounding Valentine's Day, not everyone shares equal excitement. The survey indicates a varied emotional response among individuals, with some disliking the commercialization of the holiday or feeling pressure to perform specific romantic acts. This disparity highlights the diverse interpretations of Valentine’s Day within Baltic culture, suggesting that for some, it can be a strain rather than a joy.

The implications of this survey reach beyond personal relationships; they reflect broader societal views on romance and commitment in the Baltic region. As cultural norms shift, understanding how holidays like Valentine's Day are perceived can provide valuable insights into evolving relationship dynamics, particularly among younger generations who may value authenticity over tradition in their romantic endeavors.