Miguel Orozco, the general director of the National Chamber of Broadcasting and Television Industry (CIRT) in Mexico, highlighted the challenges posed to the radio sector by unregulated streaming platforms during a recent forum. He pointed out that the lack of consistent regulations for audio content on streaming services has created an uneven playing field, which is causing traditional radio stations to lose audience members and advertising revenue.

Orozco emphasized that the radio industry is heavily regulated compared to digital platforms, which face far fewer restrictions. This discrepancy not only affects the business landscape but also raises concerns about the integrity and quality of narrative in the audio content that audiences consume. For instance, radio must comply with stringent advertisement laws that require the removal of certain ads, in stark contrast to the freedoms enjoyed by digital streaming competitors.

The ongoing discussion has significant implications for the future of audio media in Mexico. As traditional radio grapples with losing its audience and resources, the industry calls for regulatory reforms to level the competition, ensuring that all platforms meet similar advertising standards and transparency requirements. If such regulations are implemented, it could help restore balance and potentially revitalize the radio sector while promoting a responsible media environment overall.