The Brazilian audiovisual market has faced dramatic ups and downs over the past few years, particularly regarding the production of series for streaming services. According to recent data, there were 30 original fictional series released in 2023, but this number plummeted to 18 in 2024, and further decreased to just 15 in 2025. Experts suggest that this instability is largely a result of the lack of effective regulation for streaming services in Brazil, which has created an uncertain environment for producers and platforms alike.

Research conducted by the Communication and Culture in TV Studies Group at the Federal University of Minas Gerais (UFMG) highlights the trends in the Brazilian streaming landscape since 2016, detailing the number of original series released. Leading the charge is Globoplay, which has launched an impressive 39 titles produced in Brazil since 2017, followed closely by Netflix with 33. Other platforms like Amazon Prime Video and HBO Max have each contributed 16 titles, while Star+ has merged with Disney.

The fluctuations in the audiovisual market point to broader implications for the industry, especially as more creators and talent seek work amidst these challenges. The stalling of regulatory frameworks could be detrimental in the long run, potentially hampering not only the volume of productions but also the diverse storytelling that could emerge from a well-regulated and supported streaming environment. Stakeholders are calling for urgent action to provide clearer guidelines that can stabilize the market, allowing Brazilian productions to thrive and compete effectively on a global stage.