Jonna Duelund Petersen, the owner of Blomsterværkstedet Tine P in Nyborg, Denmark, began her workday at 3 AM to prepare for the significant uptick in business associated with Valentine's Day. She noted that the holiday dramatically increases sales compared to regular days, as customers often purchase large bouquets to celebrate. To manage this heightened demand, Petersen has taken several proactive measures.

To ensure that her shop can accommodate the influx of orders, Petersen has brought in extra staff and drivers and has sufficiently stocked her inventory with flowers. This preparation highlights the essential role that florists play during major holidays like Valentine's Day, where personal sentiments are often expressed through floral gifts. The effort required to meet customer expectations illustrates the seasonal challenges small businesses face in the floral industry.

Despite the early start and increased workload, Petersen remains optimistic, reflecting a common sentiment among local business owners who thrive during such festive occasions. The commitment to quality service and product availability not only enhances customer satisfaction but also supports the local economy, further showcasing the significance of Valentine's Day within the community.