With Valentine's Day just around the corner, flower shops and cafés across Estonia are gearing up for the celebration. The observance of this romantic holiday has been gaining popularity in Estonia, prompting local businesses to prepare in advance. Reports indicate that flower shops have ordered four to five times more flowers than usual to cater to the expected demand, illustrating the significance of this event in local culture.

Additionally, cafés are creatively devising special treats and themed desserts to attract customers looking to celebrate love. The preparations reflect a growing enthusiasm for Valentine's Day, with some restaurants having booked tables as far back as six months in advance. This trend showcases the evolving nature of holiday celebrations in Estonia, where businesses are eager to capitalize on the increasing demand for romantic dining experiences.

As the day approaches, the excitement among shop owners and patrons alike underscores the shift in cultural practices surrounding this Western holiday. The preparations not only emphasize the business opportunities for local establishments but also highlight the social importance of celebrating love and relationships in contemporary Estonian society.