In a groundbreaking announcement, the Ecuadorian Professional Football League (Liga Pro) declared that it will now fully manage the audiovisual production of the Ecuadorian Football Championship, also known as Liga Ecuabet. This decision marks a significant change from previous arrangements where external companies handled broadcasts, indicating Liga Pro's commitment to taking a leading role in the development and modernization of football in Ecuador. The league emphasizes that this move is not merely logistical but a foundational step towards creating a unique football identity in the country.

The official statement underlines that while this transition will present challenges, it is ultimately the right course to take. Liga Pro aims to enhance the technical quality of its broadcasts, but its broader ambition extends beyond mere improvements in transmission. The league hopes to cultivate a robust audiovisual industry that will align with its standards and aspirations, thereby ensuring football in Ecuador is not only competitive but also commercially viable and culturally resonant.

This initiative could redefine how football is consumed in Ecuador, potentially leading to improved engagement among fans and greater financial benefits for the league's clubs. By establishing itself as the main producer of content, Liga Pro aspires to create a sustainable model that promotes the sport while also providing a platform for local talent and narratives. The implications of this could be far-reaching, affecting sponsorship opportunities, viewer access, and the overall perception of Ecuadorian football on both a domestic and international stage.