Miguel Ángel Loor, president of Ecuador's Liga Profesional de Fútbol (Liga Pro), held a meeting at the Ecuadorian consulate in Miami to discuss the 'Zapping Internacional' project aimed at strengthening the connection between Ecuadorian migrants and their national football culture. This initiative is designed to enhance the visibility of Ecuadorian football content and provide a cultural bridge for Ecuadorians living abroad. Loor expressed gratitude to the consul, Verónica Aguilar, and collaborators for facilitating the meeting and supporting this endeavor.

The 'Zapping Internacional' project plans to roll out Ecuadorian football content in various cities across the United States, including New York and Los Angeles, as well as internationally in places like Madrid and Barcelona. The aim is to reach a broader audience of Ecuadorian fans who can engage with their heritage through football. Loor emphasized that this initiative marks just the beginning of a wider effort to globalize Ecuadorian football, which will be exclusively broadcasted through Zapping starting in 2026.

This strategic move is part of Liga Pro's ongoing effort to capitalize on the large Ecuadorian diaspora, leveraging football as a means of cultural connection. By fostering ties with the Ecuadorian community abroad, Liga Pro hopes to grow its fanbase and increase engagement with its domestic league. The exclusive deal with the Zapping platform illustrates the league's commitment to enhancing its media presence and ensuring that accessible coverage of Ecuadorian football reaches its international supporters.