The Liga Profesional de Fútbol del Ecuador (Liga Pro) has announced its decision to take complete control of the audiovisual production for the Campeonato Ecuatoriano de Fútbol, commercially known as Liga Ecuabet. This initiative, described as a 'historic' step, aims to enhance the overall development of Ecuadorian football and marks a significant shift away from relying on external production models that have been used for years. By undertaking this responsibility, Liga Pro intends to create a more modern and identity-focused football experience for viewers.

In an official statement, Liga Pro acknowledged that this decision was not made lightly and emphasized the complexity of the transition. The league's leadership is determined to establish a 'stronger, modern football' with its unique identity, as the commitment to this project indicates. The organization aims not only to enhance technical quality in broadcasts but also to build a robust audiovisual industry around the championship, setting its standards and producing its content.

The decision is expected to have a profound impact on how football is perceived and consumed in Ecuador. By controlling the production, Liga Pro can ensure that the content aligns closely with local interests and tastes, creating a direct connection with fans. This strategic move could signify a new era for Ecuadorian football, fostering innovation and growth in the sport and its media representation.