In a recent announcement, the Mexican federal tourism secretary (Sectur) highlighted the impressive statistics for the tourism industry in 2025, indicating a significant 6.1% growth in the arrival of foreign tourists. This milestone is deemed a historic record for the country, underscoring the effectiveness of the strategies implemented under the Plan México. The tourism secretary, Josefina Rodríguez Zamora, expressed her enthusiasm during a conference, acknowledging the collaborative efforts of various state and federal officials that contributed to these outcomes.

The announcement coincided with the closing event of 'La fiesta de Michoacán: K'uínchekua', where Rodríguez emphasized the importance of both local initiatives and federal support in achieving this remarkable growth. The involvement of President Claudia Sheinbaum was particularly noted as she is seen as a significant ambassador for tourism in Mexico, promoting the country's diverse attractions. The collaborative approach, involving 32 state tourism secretaries, has been pivotal in devising new tourism products and improvements in infrastructure, such as those provided by the Grupo Mundo Maya.

Overall, the record-setting numbers reflect not only growing interest in Mexico as a travel destination but also the strategic planning and execution by the federal and state governments aimed at enhancing the tourism sector. The continuing focus on sustainable growth and infrastructure development under the Plan México is expected to keep this momentum moving forward.