International tourist income to Mexico fell by 0.7% in 2025 due to various factors including U.S. anti-immigration policies and reduced flight availability.
In 2025, Mexico experienced a 0.7% decline in international tourist income, attributed to a combination of U.S. anti-immigration policies, a shortage of available flights, and a more cautious travel demand. According to Datatur data, the number of U.S. tourists fell by 0.8%, equating to 119,000 fewer air travelers arriving from the United States. This decline has raised concerns over the impact on Mexico's tourism sector, which heavily relies on U.S. visitors.
However, this downturn in U.S. tourist arrivals was somewhat offset by a significant increase in Canadian tourists, who turned to Mexico as an alternative destination instead of traveling to the United States. The influx of Canadian tourists reached a remarkable annual growth rate of 7.1% in 2025, reflecting a preference to visit Mexico in light of previous tariff policies imposed on Canada during Donald Trump's administration. This resulted in a record high in travel between Mexico and Canada, with 6.2 million passengers reported.
Additionally, the tourism market saw noteworthy growth from China, indicating a diversification of tourist sources for Mexico. As the international travel landscape continues to evolve, it highlights the importance of Mexico adapting its tourism strategies to attract visitors from a broader range of countries, ensuring the continued strength and resilience of its tourism industry despite fluctuations in specific markets.
