Alimentos Real, a brand of the Ecuadorian company NIRSA, has introduced a new product called Merluza Real, which is a fillet of fish imported from the Argentine Atlantic. This addition expands the availability of seafood proteins for households in Ecuador. The launch of this product aligns with the consistent growth experienced in the frozen seafood category over recent years, driven by consumer demand for practical meal preparation alternatives. The brand saw an opportunity to enhance its portfolio with a versatile product that appeals to families looking for a mild-flavored seafood option for regular consumption.

Since the start of 2023, Alimentos Real has focused on expanding its frozen food line with the goal of providing high-quality and affordable seafood products that are easy to access for everyday use. The Merluza Real is part of this strategy, created to cater to various consumption occasions. With the increasing interest in frozen seafood among consumers, this product is positioned to meet the needs of those who seek convenience without compromising on quality. Moreover, this offering is expected to contribute to the diversification of the Ecuadorian seafood market, providing families with more options for including fish in their diet.

The launch of Merluza Real signifies a strategic move by Alimentos Real to tap into the rising trend of frozen seafood consumption in Ecuador. By offering a reliable and easy-to-prepare protein source, the company aims to solidify its presence in the market while promoting healthier eating habits among Ecuadorian families. This initiative mirrors broader trends in the food industry, where convenience and quality are increasingly crucial, especially in the context of busy lifestyles and evolving consumer preferences.