Vermouth, a refreshing aperitif made from wine, herbs, and botanicals, has made a significant comeback in Argentina, especially as a favored choice for summer gatherings. Traditionally, it was served with plenty of ice, a slice of orange, and a splash of soda, offering a delightful drink for socializing with friends. This resurgence reflects not only a shift towards enjoying classic beverages but also an adaptation of these drinks to suit modern tastes, enabling younger generations to appreciate them anew.

In recent years, local Argentine producers have started to innovate around traditional vermouth recipes, modernizing them to appeal to a younger audience. Sommelier Martín Auzmendi explains how vermouth has deep roots in Argentine culture; historically, the country has been one of the largest consumers of vermouth globally. With a heritage steeped in aperitif culture, the drink has been predominantly associated with Italian brands but is now also being produced locally, with unique flavor profiles that highlight the Argentine take on this classic drink.

As people increasingly seek out authentic experiences and local products, vermouths like those from La Fuerza, which opened its doors in 2018, have become iconic. The local production and innovative twists on the classic recipes not only cater to current consumer trends but also strengthen the cultural context around enjoying vermouth, ensuring it remains a significant part of Argentina’s social life for years to come.