South Korean Minister of Science and ICT Bae Kyung-hoon addressed concerns regarding a dispute between Coupang's US headquarters and its Korean unit over findings from a joint investigation into a personal data leak incident. During a session at the National Assembly, Bae emphasized that the investigation's conclusions had been communicated and acknowledged by Coupang Korea, contradicting claims made by Coupang Inc. from the US, which suggests discrepancies in how the information has been interpreted.

Bae reiterated that the conclusions drawn from the investigation were not only shared but confirmed by Coupang Korea before the official announcement was made by the joint investigation team. He expressed concern over the conflicting statements from the head office in the United States, which claimed that essential facts were overlooked in the announcement regarding the personal data breach. This divergence raises questions about corporate governance and how such issues are managed across international offices.

The ongoing tension between the two branches of the company highlights the challenges faced by multinational corporations, particularly in ensuring consistent communication and compliance with local regulations and investigations. As this situation unfolds, it could have implications for Coupang's reputation and operational practices in South Korea, especially as consumer privacy continues to be a significant concern.