Bae Kyung-hoon, the Deputy Prime Minister and Minister of Science, Technology, and Information, expressed concerns during a National Assembly meeting about Coupang's contradictory statements regarding the results of an investigation into data breaches conducted by a public-private joint investigation team. He pointed out that despite having reached an agreement on the findings, Coupang's U.S. headquarters is presenting a different narrative, which raises questions about the company's internal communication and accountability. Bae emphasized that Coupang's actions appear to be aimed at protecting its corporate interests and shareholders, as well as engaging in various lobbying efforts in response to the public scrutiny.

The narrative escalated when Coupang publicly claimed that the investigation report from the joint investigation team omitted key facts, particularly concerning the scope of data breaches. They argued that while the report stated that a former employee had accessed 50,000 records regarding the main entrance code, it failed to mention that the actual access was limited to just 2,609 accounts. Bae responded by indicating that Coupang's continuing claims about the number of leaked personal information—which they maintain to be around 3,000—remain officially disputed, pointing to their deviation from the authorized disclosures provided to the Ministry of Science and Technology. He indicated plans to lodge formal complaints against both Coupang Korea and its headquarters in light of the inconsistencies.

Moreover, concerns have been raised over potential diplomatic and trade conflicts between South Korea and the United States arising from this situation. Bae reaffirmed that the South Korean government is actively communicating its position to the U.S. government while also monitoring the implications of this crisis on bilateral relations, indicating that this situation could extend beyond just corporate accountability issues into the realm of international trade and diplomacy, thereby highlighting the interconnectedness of corporate governance and geopolitical relations.