The real estate landscape in the interior of São Paulo is undergoing a transformation, driven by a growing demand for quality of life and security. This shift has established the Metropolitan Region of Sorocaba as one of the most attractive destinations for people moving away from Greater São Paulo. The region has shown impressive growth dynamics, surpassing traditional cities such as Campinas and Baixada Santista, thanks to its appealing living conditions and urban planning initiatives aimed at improving residents' quality of life.

In 2025, the Metropolitan Region of Sorocaba registered a growth rate of 0.46%, tying with São José do Rio Preto as the region with the highest growth in the state. This growth has led to an increase in the population to approximately 2,268,579 inhabitants, with Sorocaba itself recording significant numbers. Neighboring cities, too, have experienced remarkable demographic shifts, with notable increases in Araçoiaba da Serra, Tatuí, Capela do Alto, Boituva, and especially Itapetininga, which saw a striking 3.9% increase, bringing its population to 164,256 residents, according to data from IBGE.

In this context, urban planning is no longer merely a policy tool but a vital component of the region's development strategy. As the demand for quality living spaces grows, the region has focused on enhancing its urban infrastructure to accommodate its expanding population. This development not only contributes to the overall appeal and desirability of the area but also plays a crucial role in setting the foundation for sustainable growth that prioritizes residents' well-being and security.