Rural tourism is on the rise in São Paulo's interior, drawing visitors who are eager for fresh air, home-cooked meals, and an immersive nature experience. Historic farms and traditional restaurants are key attractions, allowing guests to engage with the region's rich history and agricultural traditions. As tourists leave the bustling capital behind, they are greeted by the clean blue skies of the countryside, a stark contrast to the often gray urban environment.

The state of São Paulo boasts over a thousand rural tourist attractions, playing a crucial role in promoting local culture and heritage while offering unique experiences to visitors. This appeal is not just recreational; rural tourism significantly boosts the local economy by creating jobs and stimulating business in the region. The media, including programs such as Turismo SP aired by TV TEM, highlights these offerings, encouraging both long vacations and quick weekend getaways as viable options for relaxation and enjoyment.

With serene landscapes and numerous attractions, São Paulo's interior stands as a major tourist destination. The ongoing popularity of rural tourism reflects a growing desire for eco-friendly travel options and a break from urban life, as guests find enjoyment not only in immersion with nature but also in savoring locally prepared meals that resonate with the area's culinary traditions. This trend exemplifies a broader movement towards sustainable tourism, where both visitors and communities can benefit economically and environmentally.