The Polish National Olympic Committee (PKOl) faced backlash after photographs of President Nawrocki wearing clothing from a private brand surfaced following a meeting with athletes, prompting questions about Olympic rules on commercial use of image.
The article discusses a controversy that erupted after President Karol Nawrocki posed for photographs with Polish Olympians at a meeting during the 2026 Winter Olympics. The president was wearing clothing from his sister's brand, "Nowrocky," and these images were initially shared on the company's platforms but were subsequently removed following public outcry. The situation raises concerns about the misuse of the Olympic Charter, which prohibits commercial exploitation of athletes' images at the event.
The Polish National Olympic Committee (PKOl) clarified that President Nawrocki is not obligated to wear official team attire as he is not a member of the Olympic delegation. However, the PKOl did not address whether they were aware of his choice of attire for the meeting or why the photos were allowed to be posted by the company. This has sparked further debate over accountability and compliance with Olympic regulations regarding commercial interests.
This incident highlights the tensions between personal business ventures of public figures and the rigid commercial guidelines set forth by the International Olympic Committee. It brings to light the potential conflicts of interest and ethical considerations involved when athletes and their representatives engage in branding activities during high-profile sporting events like the Olympics.
