The Bar Brahma VIP area has emerged as a luxurious alternative to the traditional Carnival celebrations in São Paulo, with tickets starting at R$ 900 and reaching up to R$ 3,500. This upscale camarote provides attendees with comfortable amenities, unlimited food and drinks, and a range of attractions that extend beyond the samba school parades. The structure is designed with two levels, featuring bars, lounges, and an elevated terrace that offers a prime view of the parades, allowing guests to enjoy the festivities from a unique vantage point.

As samba schools parade down the Sambadrome, many attendees are drawn to the interior spaces of the camarote, where two stages host live performances that run concurrently with the school parades. This competition for attention includes not only traditional samba but various other music genres, keeping the atmosphere vibrant and engaging. The setup is designed to cater to a diverse crowd, combining the essence of Carnival with elements of entertainment that go beyond the mainstream experience.

One of the standout features of the Bar Brahma VIP area is its themed casino, which includes roulette and card tables with symbolic chips. This additional entertainment option has proven to be a major draw for guests, ensuring that the camarote remains lively and engaging throughout the parade. Such innovations illustrate the evolving nature of Carnival celebrations, as organizers seek to blend cultural traditions with modern experiences to attract both local and international revelers, thus reshaping the way Carnival is experienced in São Paulo.