Conceição Discos, located on a quiet street in Santa Cecília, has garnered a reputation for its simple but well-prepared food, drawing patrons who appreciate the quality and authenticity of the dishes. The atmosphere of the restaurant is enhanced by retro furniture and the soothing sounds of vinyl records, creating a unique dining experience that resonates with both locals and regular visitors. Despite the confusion surrounding the restaurant's name, with patrons often inquiring if the chef is named Conceição, the true culinary talent is Talitha Barros, who has been at the forefront of her kitchen since the restaurant’s inception in 2014.

Talitha's dedication is evident as she personally engages in the cooking process, overseeing two large frying pans that prepare signature dishes daily, featuring rice in various preparations. This hands-on approach not only ensures the quality of the food but also connects her directly with her customers, enriching their dining experience. The restaurant’s loyal clientele appreciate this personal touch, often complimenting Talitha directly for her culinary creations.

As dining preferences evolve with a trend towards the elaborate and trendy, Conceição Discos stands out by maintaining a focus on simplicity and quality. The consistent presence of the chef in the kitchen and her interaction with guests contribute to a warm and inviting ambiance, making it a beloved spot for both regular customers and newcomers seeking genuine food experiences in São Paulo.