On February 16 and 17, the province of Pavia will present a dedicated immersive event in Milan at the Terme De Montel, aiming to highlight the area’s rich traditions and cultural production. Set against the backdrop of the upcoming Milan Cortina 2026 Olympics, the initiative seeks to introduce Pavia's unique identity to a broad international audience through a sensory and cultural experience that showcases its historical significance and high-quality products.

Targeting media professionals, tourism operators, and the hospitality sector, the event will feature a narrative and tasting journey that includes themed desks, guided tastings, and storytelling moments. This interactive experience aims to engage visitors and foster a dialogue between the scenic and gastronomic wealth of Pavia and the skill, creativity, and passion of its producers.

This initiative not only promotes local agriculture and culinary arts but also sets the stage for Pavia's visibility on a global platform during the Olympics, encouraging tourism and appreciating the province's heritage. By bringing local producers and international audiences together, the event serves as an important vehicle for cultural exchange and sustainability in the region.