In Milan and Valtellina, the Winter Olympics have catalyzed a significant increase in tourism, particularly from the United States. Notably, over 1,655 athletes participated, utilizing 2,600 total accommodation spots when including delegations, and more than 120,000 meals were served during the events. The success is further underscored by the distribution of 441 medals and the high attendance rates at various Olympic events, showcasing a 64% ticket sales percentage across competitions, particularly excelling in speed skating, short track, figure skating, and hockey in Milan.

The statistics reveal that the mountain regions of Bormio and Livigno are particularly popular among American tourists. Approximately 27% of visitors to Valtellina have arrived from the USA, indicating a newfound interest in the scenic beauty and winter sports offered in these areas, which had previously seen limited American tourism. This influx not only highlights the appeal of the Winter Olympics but also suggests a potential shift in tourism patterns that could benefit local economies.

The presentation by Andrea Varnier, the CEO of the Milano Cortina Foundation, during an event in the region’s 'Casa' emphasizes the impact of these Olympics on regional tourism. With sold-out events and high visitor numbers, the region's ability to attract and accommodate international visitors could pave the way for more significant tourism initiatives post-Olympics, fostering further economic growth in Lombardy and enhancing its reputation as a winter sports destination.