The University of Vaasa has appointed Juha Gröhn, the former CEO of Atria plc, as a Professor of Working Life in Seinäjoki. In this new role, Gröhn will focus on the growth and competitiveness of the food supply chain, with a particular emphasis on the South Ostrobothnia region. Gröhn, who retired from the position of CEO in 2023, has had a long and impactful career in the food industry, significantly contributing to Atria’s international expansion.

Gröhn's extensive experience in the food sector is complemented by his involvement in various leadership roles, including the chairmanship of the Finnish Food Industry Association. His appointment reflects not only his personal achievements but also the collective commitment of numerous sponsors and supporters from businesses, foundations, associations, and public entities in the South Ostrobothnia area. Gröhn expressed his hope to foster closer collaboration among universities, educational institutions, research communities, and businesses to further inspire and enhance the development of the food sector in both South Ostrobothnia and Finland overall.

The funding for this professorship has been backed by several local enterprises and organizations, underscoring the regional importance of advancements in the food industry. This initiative aims to address the challenges and opportunities within the food supply chain, potentially leading to increased cooperation and innovation in the sector, which is crucial for the economic development of the region and the country.