During Bad Bunny’s Super Bowl LX halftime performance, Villa's Tacos, a cherished taqueria in Highland Park, Los Angeles, made a brief yet delightful appearance that delighted its loyal patrons. Bad Bunny's performance was not just a showcase of music but a cultural homage, reflecting Puerto Rican heritage through creative sets and surprise collaborations, including a salsa rendition by Lady Gaga.

Victor Villas, the owner of Villa's Tacos, is a first-generation Mexican-American immigrant who has transformed his humble beginnings of selling tacos from his grandmother's yard into a thriving business with multiple locations in LA. This appearance during such a high-profile event underscores the growing recognition and appreciation of diverse culinary traditions in mainstream media, particularly in a setting as significant as the Super Bowl halftime show.

The inclusion of Villa's Tacos in Bad Bunny's performance highlights the intersection of food, culture, and entertainment, bringing attention to local businesses and their contributions to community identity. It serves as a reminder of the rich tapestry of influences that shape American culture, particularly through the lens of immigrant narratives and culinary heritage.